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What Your Customers Say About YOUR Site! Part 1
The following is a list of patterns that many visitors follow, and you can use these suggestions to better your site. 1. Your visitors often stay for less than 30 seconds. This is a very bad sign! There are a multitude of solutions for this. Often when a visitor leaves that fast, it's because something almost "forced" her (the average e-consumer is in fact a woman!) to leave. Frequent causes of this are ugly sites! I use the term ugly because many ugly sites are bringing in more money than you can imagine, but truley ugly sites, or ones with very hard to read / obnoxious text will force a visitor away. Your site may load far too slow! If your site loads slower than 20 seconds, you are literally driving away a third of your traffic. By the time the rest of the traffic gets there, they will be fearful of clicking a link because the same load times may apply there too! Improper image loading or garbled code can also apply, but another factor is AD clutter! AD clutter is when you have simply too many ads in comparison with actual content. If people think your site is selling a product so awful that you have to rely on mounds of ads to survive, then they won't be ready to buy from you! 2. Your links get more traffic than your content pages! See reason one for possible solutions, as this trend often means that your links are looking more promising than the rest of your site to your visitors! 3. Your visitors hardly ever return! This one is harder to fix, but just as important as the ones earlier. If you can at all, give away a free product or sample in exchange for an email address, and use that adress for follow up emails, to keep the visitor aware of your services. Many potential customers won't come back because they don't have a reason too! Update your site with meaningful information, or considering adding a messageboard/forum. That's all for now, see part 2 for more information! Mark Shay and Chris Everson
MORE RESOURCES:  Yahoo! News Search Results for website design Yahoo! News Search Results for website design • Website a waste (Re: City pays $128,000 for new website design) Wow -- $128,000 for this amateur website? Another colossal waste of my property tax dollar. Ranks right up there with the addition to the arena that I'll never use and the new bridge built so Bulls fans can get to Wendy's quicker after the game.[...] • Rokstok.com Releases New Site Re-Design and Adds Hundreds of New Ring Styles Rokstok.com, Inc. announces its website re-design aimed at enhancing the online experience. The shopping cart offers many significant features including a diamond search, virtual sorting tray, build-a-ring function and a consolidated checkout process. • Design, political issues slow push for breath tests in cars Almost every state, including Massachusetts, has a law requiring some convicted drunk drivers to install ignition locks in their vehicles. Drivers are forced to blow into a tube connected to a device that measures the blood-alcohol level. If a reading is too high, the engine won't start. Law - Blood alcohol content - Automobile - Alcohol - Health • BELLEVILLE: New district website could be ready for start of school On Aug. 23, Van Buren Schools' technology director Harvey Chesney presented an update on the new district website platform set to be launched - hopefully - for the start of school on Sept. 7. • Design Build Construction Company The Korte Co. Architects New Website and On... ST. LOUIS, MO--(Marketwire - 09/02/10) - The Korte Co. has launched its Drupal-based website at http://www.korteco.com . The updates to the site reflect the "build smart" mantra of the St. Louis based, Design-Build Construction Company. By enhancing the design and usability, The Korte Co. deliver a rich portfolio of design build projects in a multitude of industries ... |
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