 Home | Site Map |
|
|||
|
|
 |
The Most Important Aspect of Writing Web Copy
There is an ongoing debate about web copy. Some say that it should be similar to direct mail copy. Others state that is should be written in a more editorial, news offering style. However, both styles work. Both styles generate thousands of dollars of money for the website owners. Why is this? The reason is quite simple really. The reason that both styles work, and work well, is because the copywriter has learned one overwhelmingly important aspect to writing web copy, and any copy for that matter. KNOW YOUR AUDIENCE! This is THE most important aspect to writing effective web copy that there is. You must know your prospect or audience. And that's the ticket to writing seriously great web copy. Web copy that effectively pulls in large amounts of cash. This is vitally important and cannot be overlooked. You can do everything else right, but if you don't know your audience, your copy will fail miserably. You have to take the time to get to know your audience as well as you know your best friend. You have to know what it is that makes your audience tick. You have to know what keeps them up at night. In getting to know your audience, you must learn what some of their deepest desires are. If you don't? You're wasting your time and money. This holds true for direct mail copy as well as web copy. This is what makes those long, direct mail style websites sell the product or service that is being promoted. It's also what makes those editorial, news offering websites so effective. This is SO IMPORTANT that it cannot be overstated. It cannot be overlooked. You must know your audience. Only then can you, or the copywriter that you have hired, write effectively. Knowing your audience will also dictate which style of writing web copy will be the most effective. So the next time you hire a copywriter to write your web copy, supply them with as much information as you can get your hands on about your audience. And if you are writing the web copy yourself, make sure that you take the necessary time to learn as much as you can about your audience. If you do this, you will be greatly rewarded by increased sales, increased leads, or increased sign ups. Copyright 2005 Gary Glasscock Gary Glasscock is a freelance copywriter specializing in writing effective web copy and direct mail copy. He has studied under many of the current "great" copywriters as well as studying many of the all-time great copywriters. As a result, he has developed a style that is cumulative of all these influences. Gary's website is located at http://www.gc-copywriting.com
MORE RESOURCES:  Yahoo! News Search Results for website design Yahoo! News Search Results for website design • Website a waste (Re: City pays $128,000 for new website design) Wow -- $128,000 for this amateur website? Another colossal waste of my property tax dollar. Ranks right up there with the addition to the arena that I'll never use and the new bridge built so Bulls fans can get to Wendy's quicker after the game.[...] • Rokstok.com Releases New Site Re-Design and Adds Hundreds of New Ring Styles Rokstok.com, Inc. announces its website re-design aimed at enhancing the online experience. The shopping cart offers many significant features including a diamond search, virtual sorting tray, build-a-ring function and a consolidated checkout process. • Design, political issues slow push for breath tests in cars Almost every state, including Massachusetts, has a law requiring some convicted drunk drivers to install ignition locks in their vehicles. Drivers are forced to blow into a tube connected to a device that measures the blood-alcohol level. If a reading is too high, the engine won't start. Law - Blood alcohol content - Automobile - Alcohol - Health • BELLEVILLE: New district website could be ready for start of school On Aug. 23, Van Buren Schools' technology director Harvey Chesney presented an update on the new district website platform set to be launched - hopefully - for the start of school on Sept. 7. • Design Build Construction Company The Korte Co. Architects New Website and On... ST. LOUIS, MO--(Marketwire - 09/02/10) - The Korte Co. has launched its Drupal-based website at http://www.korteco.com . The updates to the site reflect the "build smart" mantra of the St. Louis based, Design-Build Construction Company. By enhancing the design and usability, The Korte Co. deliver a rich portfolio of design build projects in a multitude of industries ... |
|
|
|
RELATED ARTICLES
Is Your Website Innovative? Increase Your Business Over Night! While studying online for IT investment opportunities, I found that one main factor was constant. All of the biggest money makers have eye-catching, simple, innovative, and the cleanest websites online!Having a corporate style website may greatly increase your business!Looking professional online is extremely important, especially if you want to attract big money to your door. Eight Deadly Web Site Mistakes and How to Avoid Them Creating and maintaining an effective presence on the Web has become increasingly complex and challenging as the power of the Internet as a marketing tool becomes more and more necessary to entrepreneurs and emerging businesses.The good news is that technologies that were only available to the big guys just a couple of years ago - audio, video, ecommerce, e-mail database management applications - are now affordable for almost everybody. You Dont Know Which One I still remember it very clear .. Sticking To Your Plan So you have a good idea for a business and decided that the Internet would be the perfect place to start it.WAIT. Web Designer? You Dont Need No Stinkin Web Designer! RIVERSIDE, CA August 4, 2004 -- "Historically, small business owners have had a limited number of options to choose from when it comes to the development of an on-line presence," says Pat Spinelli, owner of The Web Site Tutor, a Riverside, California 1. web site design and training firm. Search Engines and Customers Want Focused Web Site Content How do you decide on the content, products and or services you will promote on your Web site.Or should I go back one step further and ask why did you decide to create a website in the first place. Setting Up Your First Website Q. Hey, Cathy: I'm just setting up a website. How To Make Your Website More Successful? (Part I) Building a website and getting it online is easy. Driving visitors to it is the more difficult part. 3 Ways To Increase Your Websites Conversion rate Everywhere you look these days, people are telling you that in order to sell through your website, you need tons of traffic.Well, even though my business is traffic generation, *I'm* going to tell you that it's a BIG FAT LIE!The secret of a successful website isn't just in the amount of visitors it has; it's in the amount of visitors that are converted to buyers. Server Side Includes (SSI) with ASP Server Side Includes (SSI) with ASP People often have identical sections of code spread throughout many ASP pages, typically code at the top of the page (usually referred to as the header) and the lower part of the page (the footer). Similarly, you may have code that performs a certain set of instructions that you are repeating across multiple pages. Are You Being Scammed By Your Web Design Company? This is a growing concern amongst many business owners. Does your web design company own you? This may be possible if you've allowed them to host your web site for you and also register your domain name for your company. What is SQL? What is SQL? SQL stands for Structured Query Language and is the lingua franca in the database world. SQL is a standard that is used by all database vendors and programmers to define, extract and access the information that is stored in databases. Five Steps to Create Your Software Product with Outsourcing Many executives and investors are skeptical that software products can be developed using outsourcing. Even more skepticism is expressed at the idea of outsourcing version 1. How To Start Your Own Website I'm one of those people that always wanted a website, but had no clue as to using the internet. I could check my email and that was about it. Making the Most of Your Website: Start with the Basics One of my most salient memories from when I sold real estate in Oregon for my Dad's company was listing a property where the owners had initially tried to sell it For-Sale-By-Owner with no success. After the listing contract was signed my Dad told them, "Next time put your phone number on your sign. 3 Essential Tools Every Website Designer and Marketer Needs Appealing to others is really important when you have a web page. This is because you will not have any personal contact with visitors and cannot persuade them to buy from you or come into your store, not personally that is. Build a Web Site that Works...Even for a Safari Hobby! My life's greatest passion is a safari hobby. And what would that be, you ask. Why a CSS Website Layout Will Make You Money Although CSS layouts have been around for years, they haven't become so commonplace until recently. This was basically due to limited browser support (especially from Netscape 4) - nowadays though, CSS 2. 3 Reasons Why You Need URL Rewriting Module To Enchance Your Web URL rewriting are major needs for your sites that produce a dynamic pages like PHP pages with redirection pages inside your index page.What is APACHE URL Mod Rewrite ?URL Mod Rewrite is a Apache web server module that can manipulate your URL on fly when a visitors join your URL pages. But My Business Doesnt Need A Website! Revenues are often lost because many business owners don't see the value in having a website. They claim their products can't be sold online and technology is overwhelming.
|
| PeoplesChoice | Workstation | PhotoLog | Web Design | Photo Blog | Web Development | Articles Searches | Daily Blog | |
|
|