 Home | Site Map |
|
|||
|
|
 |
Improve Conversion Rates - Effective Content
Your site is fast and getting traffic, but conversion rates are disappointing. You may have problems with the tone of your content Do You Believe? You must have passion for the product or service you are providing. If you don't believe in it, why should visitors to your site? A lack of belief will result in weak content and poor conversion rates. If you are selling quality, you are doing the prospect a favor. The tone of your site should reflect this in the content. To effectively convert prospects, every entry page of your site must tell visitors: 1. What you offer, 2. How they will benefit, and 3. Demand they take action. Entry Pages Many sites have conversion problems related to entry pages. Most people automatically envision the home page as the sole entry path to the site. Sweat, blood and tears are spent making the home page just write. Conversely, a fraction of the same effort is applied to internal pages. This is a fundamental mistake. If server statistics are checked, you may be surprised to find significant amounts of traffic entering your site through internal pages of your site. Yes, a large percentage of visitors are entering the site without seeing the home page. If your "hook" is only on the home page, your conversions will suffer. Make sure you have a concise summary of your service and the benefits on every entry page to the site and conversions will improve. What You Offer Tell visitors exactly what you do with the first sentence. Don't be subtle. You only have a few seconds to get their attention. Don't waste it. The opening sentence should read something like, "At XYZ, we offer quality tools at wholesale prices." Bam! The prospect knows exactly what you are offering and if it fills their need. Benefits Tell your prospect how they will benefit from doing business with you. Don't assume they understand it. Again, be blunt with something like, "You save money when you buy from us because we have a low overhead and free shipping." Bam! Now the visitor knows you sell tools at a low price. This combination should result in shopping activity if they have any need for the tool products. Demand Action What do you want prospects to do when they visit your site? At the end of your content, make sure you tell them. "Click here to order" is a perfectly fine statement, but adding a benefit is optimal. "Click here to order with free shipping" is a superior demand. Regardless, make sure you tell them what to do and make it is easy as possible to take the requested action. If you are offering quality, you are doing clients a favor. Make sure the tone of your site reflects that fact. Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
MORE RESOURCES:  Yahoo! News Search Results for website design Yahoo! News Search Results for website design • Website a waste (Re: City pays $128,000 for new website design) Wow -- $128,000 for this amateur website? Another colossal waste of my property tax dollar. Ranks right up there with the addition to the arena that I'll never use and the new bridge built so Bulls fans can get to Wendy's quicker after the game.[...] • Rokstok.com Releases New Site Re-Design and Adds Hundreds of New Ring Styles Rokstok.com, Inc. announces its website re-design aimed at enhancing the online experience. The shopping cart offers many significant features including a diamond search, virtual sorting tray, build-a-ring function and a consolidated checkout process. • Design, political issues slow push for breath tests in cars Almost every state, including Massachusetts, has a law requiring some convicted drunk drivers to install ignition locks in their vehicles. Drivers are forced to blow into a tube connected to a device that measures the blood-alcohol level. If a reading is too high, the engine won't start. Law - Blood alcohol content - Automobile - Alcohol - Health • BELLEVILLE: New district website could be ready for start of school On Aug. 23, Van Buren Schools' technology director Harvey Chesney presented an update on the new district website platform set to be launched - hopefully - for the start of school on Sept. 7. • Design Build Construction Company The Korte Co. Architects New Website and On... ST. LOUIS, MO--(Marketwire - 09/02/10) - The Korte Co. has launched its Drupal-based website at http://www.korteco.com . The updates to the site reflect the "build smart" mantra of the St. Louis based, Design-Build Construction Company. By enhancing the design and usability, The Korte Co. deliver a rich portfolio of design build projects in a multitude of industries ... |
|
|
|
RELATED ARTICLES
Bring Your Visitors Back Clamoring for More! Maintain and Improve Your Web Site Weekly - Part 1 80% of your Web site is Maintenance!Once your Web site is up, you must maintain it. That means changes, and each time you make a change, you may make a mistake. Five Question-Five Minute Web Makeover Quiz If you haven't made the sales and built your clients to an income you want, then you may need a Web Site makeover.What I mean by that is, most people contact a web master to put up their site. The Secret Benefit Of Accessibility: Part 1 - Increased Usability Web accessibility has so many benefits that I really do wonder why such a large number of websites have such diabolically bad accessibility. One of the main benefits is increased usability, which according to usability guru, Jakob Nielson, can increase the sales/conversion rate of a website by 100% and traffic by 150%. Beautiful Web Sites Seldom Make More Sales Designing an E-commerce Web site is not as simple as having a "pretty" site that is a pleasure to visit. While it is important to have an attractive site, as much thought must be given to functionality as to appearance. The Problem with Paypal On Your Web Page When I set up my website I felt paypal was a very simple and easy solution when people wished to purchase my products.For 6 months I was getting 150-200 unique visitors a day, and yet only a few sales every week. 10 Things You Should Be Monitoring On Your Website Every business needs to know how it is doing. That's the idea behind exit surveys, customer feedback forms, suggestion boxes and other devices. Web Coach Tip: What You Should Know About DIY Web Sites Recently, a friend asked "What's the deal with those DIY companies that advertise "How to get a website with everything your business needs for under $20 bucks a month?". "How can they do that?" she said. How Web Templates Are Helping Online Businesses to MultiplyTheir Income Web templates by nature are created to aid and ease the strenuous process of a typical web development phase. Idea collection, analysis, research, design are just a small part of a bigger picture. Enhance Your Website With A Yahoo-Style Directory Does your website have a links/resources page?Do you exchange reciprocal with other websites to help boost your targeted traffic and search engine rankings?Do you believe that a relevant, yet comprehensive resources page provides tangible benefits to your site's visitors?If you answered "yes" to one or more of these questions, then you should consider adding an inexpensive (or free!) Yahoo-style Directory to your website. A quality Directory script will add an air of professionalism to your website and provide valuable content for your users. How to Build a Database Driven Web Site If you ever want to create a state directory, article directory, dating site or link directory, you need to know about creating database driven web sites. This may seem like a daunting task at first, if you have never done it, however I was in the same boat as you. Developing State-enabled Applications With PHP Installment 1Developing State-enabled Applications With PHPWhen a user is browsing through a website and is surfing from one web page to another, sometimes the website needs to remember the actions (e.g. Selecting a Web Content Management Product So you want to take a look at a real Web Content Management (WCM) product. How do you go about evaluating all the different products and vendors? What should you be looking for in a WCM package? Is it better to build your own, buy or use Open Source?The best way to answer this question is to compare the products on an apples to apples basis. Build a Web Site that Works...Even for a Safari Hobby! My life's greatest passion is a safari hobby. And what would that be, you ask. Remember This When Building A New Site - Beginners Guide I recently helped my mom to launch a website (www.mom2me. 10 Tips For Running A Profitable Web Site 1. Address your targeted audience on your business site. Credibility - 10 Ways to Build it on Your Website If you have your own business website and you are trying to sell something, then it is imperative that you are able to establish and maintain credibility. Why is this important? If you are going to ask someone to make a purchase from you, then you need to show them why they should purchase from you rather then your competitor on another site. Warning: The Truth About Having a Web Site! If you don't have a web site yet, are thinking of slapping one up or have one that simply isn't producing, this Warning is for you!All too often folks contact me about getting a Web Site when they really have not done their due diligence in determining even if their "idea" is one worth investing in. And although they hate spam and don't believe most of it, they do tend to fall into believing much of the fast, easy and cheap noise online in existence only to line the pockets of shysters and unscrupulous developers. Pick Up Your Own Domain Name Think up a name and check if yourname.com is available. Make Your Artist Website Sell! SummaryHere's the scoop on what you must know when designing a website to showcase your art, impress galleries, and win over collectors. Learn how to avoid the mistakes most emerging artists make when creating their online portfolio. You Need To Treat Your Website Like An Employee - Heres 5 Ways To Do It People often come to me in a state of crisis and say their website isn't working. Usually they're in a cold sweat:"Mike, give me some practical things I can do to get more sales from my website!"You want practical advice? Stop treating your website like an object in your business and start treating it like an employee.
|
| PeoplesChoice | Workstation | PhotoLog | Web Design | Photo Blog | Web Development | Articles Searches | Daily Blog | |
|
|