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Your Website Should Be Selling
It may come as some surprise to a traditionally off-line business that their website should be attracting new sales, or at least supporting the sales they have made. There is a common misconception that a website is more of a cost than an asset. When I ask companies why they would like a website the common answer is, "I don't know?" It seems to me that having a website is more of a reflex than something that is planned to help grow sales for the company. In other words, "Every business has one, I should too." This is of course a little unfair. Too many companies have been stung by website designers in the past, with websites that are not designed to sell their company. When it comes to selling on-line it comes down to a no-nonsense approach. Your website should be designed to deliver information to a visitor so that they can make an informed decision about purchasing from you. So this requires your website to be well laid out, to the point, answer the most common questions and have a clean layout. Once your website is achieving these points you will start selling. When planning your page copy, keep in mind the following points:
If you are unhappy with the results of your website it can be contributed to many factors. These factors are all solvable and generally fit under the headings of, Page Copy, Search Engine Validity, Layout and Usability. By solving these issues your website will begin to be an asset to your business. About The Author Ben Norbury is Director of Design and Development at Arclid.com Ltd. a company that has recently launched its new Website Healthcheck service. This new service identifies and corrects issues that are affecting website sales. To learn more go to: http://www.arclid.com
MORE RESOURCES:  Yahoo! News Search Results for website design Yahoo! News Search Results for website design • Website a waste (Re: City pays $128,000 for new website design) Wow -- $128,000 for this amateur website? Another colossal waste of my property tax dollar. Ranks right up there with the addition to the arena that I'll never use and the new bridge built so Bulls fans can get to Wendy's quicker after the game.[...] • Rokstok.com Releases New Site Re-Design and Adds Hundreds of New Ring Styles Rokstok.com, Inc. announces its website re-design aimed at enhancing the online experience. The shopping cart offers many significant features including a diamond search, virtual sorting tray, build-a-ring function and a consolidated checkout process. • Design, political issues slow push for breath tests in cars Almost every state, including Massachusetts, has a law requiring some convicted drunk drivers to install ignition locks in their vehicles. Drivers are forced to blow into a tube connected to a device that measures the blood-alcohol level. If a reading is too high, the engine won't start. Law - Blood alcohol content - Automobile - Alcohol - Health • BELLEVILLE: New district website could be ready for start of school On Aug. 23, Van Buren Schools' technology director Harvey Chesney presented an update on the new district website platform set to be launched - hopefully - for the start of school on Sept. 7. • Design Build Construction Company The Korte Co. Architects New Website and On... ST. LOUIS, MO--(Marketwire - 09/02/10) - The Korte Co. has launched its Drupal-based website at http://www.korteco.com . The updates to the site reflect the "build smart" mantra of the St. Louis based, Design-Build Construction Company. By enhancing the design and usability, The Korte Co. deliver a rich portfolio of design build projects in a multitude of industries ... |
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